Portfolio
Lasha Tavberidze
Product Designer & UX Strategist
Great systems are invisible—they just work. I'm Lasha, a Los Angeles-based Product Designer and UX Strategist specializing in Venue Tech and Operations Systems. I leverage over a decade of high-stakes hospitality leadership to untangle administrative bottlenecks and remove friction across complex touchpoints. I don't just build interfaces; I map intricate service blueprints and design data-driven, end-to-end software that empowers teams and drives lasting adoption.
Featured Work
Selected Projects
BeReal: RealTalk
A text-only, anti-vanity feature engineered to bridge the gap between spontaneous photos and ongoing authentic discourse.
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IMH: CareSync
A decision-support dashboard translating raw patient data and invisible administrative labor into prioritized actions to prevent triage delays.
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Hollow Frequency
Mobile Merch App Streamlining limited-edition drops for industrial metal fans by curing checkout friction.
View Case StudyCredentials
Education & Certificates
End-to-End UX & Systems Strategy
Grounded by the Google UX Design Professional Certificate in core research and prototyping, I expanded my toolkit with specialized IxDF certifications in Service Design, UX Management, and User Adoption. Together, this empowers me to orchestrate seamless experiences across any environment, driving both immediate usability and long-term user habituation.